A Marketing Oriented Firm
EUROPA is a Marketing oriented organization. Strategies, structures, and cultures, which reflect company's basic principles, are integrated to ensure that marketing efforts communicate a clear corporate position.
Certain structural characteristics have been developed over the years:
- Above & Below the Line innovative promotion campaigns & new media channels for our targeted groups of aluminium fabricators, architects, consultants and end-consumers.
- Identification of Customers & Aluminium Fabricators needs and requirements through extensive market research.
- New Product Development, branding management & Innovation through R&D.
- Value creation through brand loyalty and competitive pricing.
- Making the products available through effective logistics, distribution channels and corporate show rooms.
- Professional after sales service & market monitoring tools.
These characteristics combined together have created the marketing competitive advantage which strengthens EUROPA and differentiates it from the competition. The four principles: “best quality, best price, best delivery, and best service” represent the company’s core philosophy and give the foundation for a mutually beneficial cooperation & sustainable future.