A Marketing Oriented Firm

EUROPA is a Marketing oriented organization. Strategies, structures, and cultures, which reflect company's basic principles, are integrated to ensure that marketing efforts communicate a clear corporate position.

Certain structural characteristics have been developed over the years:

  • Above & Below the Line innovative promotion campaigns & new media channels for our targeted groups of aluminium fabricators, architects, consultants and end-consumers.
  • Identification of Customers & Aluminium Fabricators needs and requirements through extensive market research. 
  • New Product Development, branding management & Innovation through R&D. 
  • Value creation through brand loyalty and competitive pricing.
  • Making the products available through effective logistics, distribution channels and corporate show rooms. 
  • Professional after sales service & market monitoring tools.

These characteristics combined together have created the marketing competitive advantage which strengthens EUROPA and differentiates it from the competition. The four principles: “best quality, best price, best delivery, and best service” represent the company’s core philosophy and give the foundation for a mutually beneficial cooperation & sustainable future.


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