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EUROPA PROFIL ALUMINIUM S.A. has a strong, continual advertising presence, resulting in being the 1^st company in recognition among the end users. TV presence is the major advertising channel of EUROPA’s dynamic advertising strategy.

In this section you can find the recent and previous EUROPA’s advertising campaigns. All commercial videos are also available on our YouTube channel at http://www.youtube.com/europaprofil.

The leading role of the campaign under the name “EUROPA Roller Shutters, the smart ones” was divided between a home alone boy and the company’s roller shutter systems. The campaign aired nationwide on Alpha, Star and SKAI channels.

The campaign presents the various advantages of EUROPA Roller Shutters, such as extra security levels, the option of increased ventilation and lighting when choosing the right aluminium slats and also the automations that the products may be offered with. The campaign was accompanied with a great offer until the end of 2013. Due to it's success, the campaign was renewed with the addition of the newest EUROPA Plisse Deluxe insect screen system.
EUROPA Commercial

EUROPA Insect Screen Systems

EUROPA Insect Screen Systems ad was aired on both local broadcast channels, in order to increase local demand and inform people in rural areas, as well as on nationwide channels, maximizing the impact of the campaign.

The campaign lasted 4 weeks, beginning mid June 2013. Star, Alpha and SKAI were the nationwide channels. Local channels selections included TV100 (Thessaloniki), TRT (Thessaly), Achaia TV and DRTV (Peloponnese) and Crete TV (Crete).
EUROPA Insect Screen Systems campaign promoted a product series which has both seasonal and annual demand, due to the country’s climate. EUROPA insect screens are reliable and functional, and can be easily attached to any existing aluminium frames.
EUROPA Commercial

Gionaproject

An important initiative was taken by EUROPA. In November 2012 EUROPA offered to replace the old frames of the Giona mountain retreat. Combining corporate responsibility and the proof of EUROPA Hybrid systems’ superiority, the company dared to test its products in the most severe climatic conditions, at an altitude of 1850m and temperatures as low as -20 ° C.

After that, an effective communication plan, combining traditional media and social media, took place, reaching EUROPA’s target audience.

Through a specially organized microsite, full of photographs, films and other material regarding the CSR action and EUROPA Hybrid Systems’ advantages, the media campaign included TV spots, printed ads and social media campaigns.

Thus, EUROPA managed to increase within six weeks its brand awareness and to promote EUROPA Hybrid Systems’ advantages to a selected target group.

The Giona Project was implemented with the contribution of TenFour advertising agency and MATH studio. Giona Project’s success proves that even at hard times, there is always room for creativity and innovation.
Giona Project